my values

I'm a Nahua+ Mexican-American {she/her/ella} tending a kalli rooted in communal, matriarchal values. As its founder, I commit to running a liberatory business centered in these principles:

  • people before profit
  • collectivism + mutual aid
  • celebration + preservation of culture
  • protecting the land + all life, human and more than human.

I put the person before the sale.​
I respect you and your privacy. I will help you make the best choice for your needs.

I communicate inclusively, truthfully, and clearly.​
I will not confuse you or hide information from you. I will help all audiences feel welcome.

I take responsibility for my part in changing the marketplace.​
I recognize the need to break the cycle of consumerism. I will continuously review my sales and marketing to ensure they benefit the common good.

I welcome you to hold me accountable. Please connect with me if you see me not honoring my pledge.

While we exist within capitalism, we do not have to wait to create a new way of doing business. Business owners do not have to be capitalists. Commerce existed before capitalism + there is a way to participate in value exchange that is not predicated on exploitation + extraction.

As a business + community, I stand with the historically marginalized and oppressed. I support the equal rights of all and the movement for liberation + equity on a global scale.

Additionally, my business practices reflect my values of treating people with dignity, accessibility, and creating win-win exchanges. I will not participate in the use of-

  • shame to manipulate
  • false scarcity
  • agitating pain points
  • the use of misleading/confusing language.


I am inspired by the work of The Ethical Move. Please see their list of manipulative tactics for more info.




*** operating from the unceded ancestral homeland of the Tohono O’odham.